The Smarter Remarketer Platform (Explainer Video)

Author: / On: November 18, 2014 / Categories: General

Check out our new animated explainer video and see firsthand how Smarter Remarketer helps marketers unlock the hidden dollars in their visitor’s behavioral data creating vibrant, revenue-producing personalized experiences for each and every customer. Our platform unites email, display ad, social and OnSite messaging — enhancing the vendors you are using today with tomorrow’s advanced […]

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Smarter Remarketer Hires Five New Sales Executives

Author: / On: September 30, 2014 / Categories: News

INDIANAPOLIS (September 30, 2014) — Smarter Remarketer, the leading provider of customer intelligence for multi-channel retailers, today announces the addition of five new Regional Directors of Sales. Tracey Ryan O’Connor comes to Smarter Remarketer with nearly 20 years of sales experience in digital marketing, media and ecommerce, with a history of delivering exceptional sales growth and […]

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Smarter Remarketer Names Michael Osborne as New Company President

Author: / On: September 29, 2014 / Categories: News

INDIANAPOLIS (September 29, 2014) — Smarter Remarketer, the leading provider of customer intelligence for multi-channel retailers, today announces that Michael Osborne has joined the company as President. Osborne most recently served as Chief Revenue Officer for Bazaarvoice (NASDAQ: BV) where he helped lead the company to their Initial Public Offering in 2012 after growing the […]

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A Smarter Approach to Holiday Prep

Author: / On: September 25, 2014 / Categories: General

Fair and gentle reader, It’s beginning to look a lot like Christmas… or at least holiday planning. As a Smarter Remarketer customer, it’s time to factor in the power of the SR2 platform into your plans. The following is a strategy hit list (with some historic results) that you should reference and utilize as you […]

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Smarter Remarketer Secures $7 Million in Venture Debt Financing from City National Bank

Author: / On: August 27, 2014 / Categories: News

INDIANAPOLIS (August 26, 2014)— Smarter Remarketer, the leading provider of customer intelligence for multi-channel retailers, today announces it has secured $7 million in venture debt financing from City National Bank. Smarter Remarketer will use this financing to provide additional capital for expanding the company’s growing sales and marketing activities. This financing comes after Smarter Remarketer […]

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A Horse Named Trigger

Author: / On: July 18, 2014 / Categories: Omnichannel, Personalized, Triggered Email

Fair and Gentle Retailer, The industry has embraced the term “trigger” for automated email, which I believe is a misnomer. A trigger implies that you know what (or whom) you are aiming at. It implies a level of detail or specificity around target identification and the selection of the communication weapon to use. That’s not […]

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Smarter Remarketer to Talk the Omnichannel Evolution during 2014 Experian Marketing Services Client Summit

Author: / On: July 16, 2014 / Categories: General

We’re looking forward to heading to Las Vegas for the 2014 Experian Marketing Services Client Summit, a gathering of top marketers from some of the world’s leading brands, hosted by our partner. This year’s theme is Storytellers, which will focus on how brands deliver strategies to engage today’s hyper-connected consumer through relatable and memorable experiences. […]

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The Hyper Commoditization of Abandonment

Author: / On: June 19, 2014 / Categories: General

Fair and Gentle Retailer: Every now and again I will write a blog post in an attempt to elevate discourse on topics at the core of our craft, retail marketing. Please note, I did use the term “attempt.” Today’s pontification-du-jour is the hyper commoditization of abandonment. I liken it to someone shopping for a car. […]

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