Smarter Remarketer

From a small startup to a Battery Ventures-funded, growth-stage company, Smarter is among the fastest growing solution providers in the personalized marketing space. But we can't take all the credit — our loyal customers have made us who we are today (and help us pioneer what we will evolve into tomorrow).

Fast Facts

Founded:

2010

CEO:

Howard Bates

Headquarters:

Indianapolis, IN

President:

Michael Osborne

Customer Base:

Top 1,000 Online Retailers

EVP Sales and Marketing:

Barry Clark

Operational Reach:

International

Founder:

Angel Morales

Site Live:

100+

Chief Scientist:

Dean Abbott

Industry Partners

Meet Our Leadership Team

Companies are the sum of their parts. The leadership at Smarter Remarketer unites individuals with intense expertise in web analytics, CRM, customer intelligence, big data, predictive analytics, ecommerce platforms, email marketing, and product recommendations. Smarter has all of the ingredients needed to build the company that could change an industry.

Howard Bates
Chairman and Chief Executive Officer

Howard is responsible for the overall leadership and direction of Smarter Remarketer. Prior to joining the company, Howard was a founder of Haverstick Consulting, a software...

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Howard Bates
Chairman and Chief Executive Officer

Howard is responsible for the overall leadership and direction of Smarter Remarketer. Prior to joining the company, Howard was a founder of Haverstick Consulting, a software development and IT firm focused on ecommerce in Indianapolis. In December 2007, Haverstick with revenue of approximately $100 million dollars was acquired by Kratos Defense and Security Solutions a public company. After serving more than two years as President of the $400 million dollar combined entity, Howard elected to pursue other more entrepreneurial business interests and additional investing activities. Howard also spent 14+ years with Digital Equipment Corporation in various marketing, consulting and sales leadership positions.

As a board member for several high growth companies and supporter of many charitable organizations, Howard has been actively engaged in raising capital and serving as a mentor for early-stage growth and new venture startups. Howard is also the Chairperson for Elevate Ventures a non-profit organization focused on managing the state of Indiana’s 21st Century Technology Venture fund and supporting the entrepreneurial community.
Howard has received numerous awards for his business and civic leadership, including Indiana Growth 100, Senator Richard Lugar Leadership Award, and was an Ernst and Young Entrepreneur of the Year finalist.

Howard earned his undergraduate Marketing degree from Wright State University and MBA from Xavier University where he majored in Finance and Management Information Systems. Upon graduation, he also successfully completed the Federated Department Stores management training program as a buyer.

Michael Osborne
President

Osborne most recently served as Chief Revenue Officer for Bazaarvoice (NASDAQ: BV) where he helped lead the company to their Initial Public Offering in 2012 after growing the...

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Michael Osborne
President

Osborne most recently served as Chief Revenue Officer for Bazaarvoice (NASDAQ: BV) where he helped lead the company to their Initial Public Offering in 2012 after growing the business for nearly seven years, from less than $1 million to more than $130 million in annual sales. In his role, Osborne will report directly to Howard Bates, CEO and Chairman of the company and he will oversee and assist in company development, strategy and growth.

Much of Osborne’s career has been spent in executive leadership roles at Bazaarvoice building the company’s sales team into more than 120 members and assisting in establishing multiple international offices. Prior to his time at Baazarvoice, Osborne spent nearly 5 years at Coremetrics, (Acquired: IBM) where he built and managed the client services team, achieving an impressive near 100% enterprise client renewal rate.

Angel Morales
Co-Founder, Chief Innovation Officer and Board Member

Bringing more than a decade of thought leadership in multi- channel retail marketing strategy and execution to Smarter Remarketer, Angel is...

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Angel Morales
Co-Founder, Chief Innovation Officer and Board Member

Bringing more than a decade of thought leadership in multi- channel retail marketing strategy and execution to Smarter Remarketer, Angel is responsible for driving the company’s continued innovation and ensuring customers are provided the tools and guidance needed to run successful remarketing campaigns.

Angel and fellow co-founder Dean Abbott launched Smarter Remarketer in 2010 to help online retailers leverage powerful behavioral, transactional, and demographic data, combined with sophisticated machine learning to drive business results. Today Smarter Remarketer powers marketing automation and analysis for Internet Retailer Top 1,000 online retailers, allowing them to engage and reengage visitors through more targeted cross-channel messaging via email and other media.

Prior to founding Smarter Remarketer, Angel developed and led the retail channel launch for email service provider, ExactTarget, and has since worked with virtually every top-tier web analytics vendor, helping shape their remarketing approach.

Angel was named one of Direct Marketing News’ 2012 40 under 40, an award given to young stars across the marketing industry. He also recently authored “Unabandoned: Tales from a Smarter Remarketer,” a collection of remarketing best practices and case studies. In the book Angel also shares some of his challenges in bringing these programs to life and why, as a result, he teamed with Dean Abbott to create a solution that changes the way retailers think about remarketing.

Barry Clark
Executive Vice President, Sales & Marketing

Barry Clark joins Smarter Remarketer as Executive Vice President of Sales and Marketing after a long history of retail and ecommerce achievements...

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Barry Clark
Executive Vice President, Sales & Marketing

Barry Clark joins Smarter Remarketer as Executive Vice President of Sales and Marketing after a long history of retail and ecommerce achievements. Most recently, Barry served as Group Vice President/Global Retail Sales for Oracle where he led a team of more than 300 sales and sales support professionals as well as industry consultants. During this time, Barry helped grow Oracle’s business significantly while expanding the company’s global e-commerce reach. In just his first year at Oracle, Barry managed the salesforce integration of Endeca Technologies into Oracle.

Prior to Oracle, Barry served more than seven years at Art Technology Group, Inc. (ATG) where he played a key role in the company’s growth as senior vice president of global sales, eventually helping to secure the company’s acquisition by Oracle for more than $1 billion.

Barry earned his Bachelor of Science degree in Marketing from Ball State University.

Dean Abbott
Co-Founder & Chief Data Scientist

Dean Abbott is an internationally recognized data mining and predictive analytics expert with more than two decades of experience applying advanced...

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Dean Abbott
Co-Founder & Chief Data Scientist

Dean Abbott is an internationally recognized data mining and predictive analytics expert with more than two decades of experience applying advanced analytics solutions for public and private sector customers. He is the author of “Applied Predictive Analytics” (Wiley, 2014), co-author of the “IBM SPSS Modeler Cookbook” (Packt Publishing, 2013) and contributed a biographical chapter to “Journeys to Data Mining: Experiences from 15 Renowned Researchers” (Springer, 2012). His case studies have been presented at numerous analytics conferences (Predictive Analytics World, INFORMS, Gateways Analytic Network, IE Group and TDWI) and in analytics books (“Predictive Analytics” by Eric Siegel, “The Power of Habit” by Charles Duhigg, and “Investigative Data Mining for Security and Criminal Detection” by Jesus Mena). Dean has also been recognized as a top ten data scientist worldwide and one of the top ten most influential people in data analytics.

He is on the advisory board for the University of California Irvine Certificate Program in Predictive Analytics and the University of California San Diego Certificate Program in data mining, and is a regular instructor for courses on predictive modeling algorithms, model deployment and text mining. He has also served several times on the Industrial Track program committee for KDD Conferences.
Dean earned a Bachelor of Science degree in Computational Mathematics from the University of Virginia, as well as a Master of Applied Mathematics from the University of Virginia.

Chad Pressler
Vice President, Product & Design

Chad is responsible for all aspects of Smarter Remarketer products, technology, and solutions. With more than 15 years of experience in ecommerce...

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Chad Pressler
Vice President, Product & Design

Chad is responsible for all aspects of Smarter Remarketer products, technology, and solutions. With more than 15 years of experience in ecommerce application development, web analytics implementation and enhanced data collection, Chad ensures that Smarter Remarketer clients are provided automation and data management tools in a comprehensive, yet easy-to-use remarketing solution.

Prior to his role with Smarter Remarketer, Chad fine-tuned his product design and application development skills with companies such as ANGEL Learning and Fifth Gear.
Chad earned a Bachelor of Science degree in Computer Science from Purdue University.

Jason Fordham
Vice President, Strategic Services

With more than 10 years of expertise in both the technical and marketing sectors of the ecommerce industry, Jason brings a wealth of knowledge...

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Jason Fordham
Vice President, Strategic Services

With more than 10 years of expertise in both the technical and marketing sectors of the ecommerce industry, Jason brings a wealth of knowledge and experience to the Smarter Remarketer team. As the Director of Solution Consulting for Smarter Remarketer, Jason will engage in pre-sale processes to help ensure the solution is seamlessly integrated with clients’ other strategic marketing elements. He will also act as an expert source for clients on ecommerce strategy, web analytics and campaign management.

Previous to joining Smarter Remarketer, Jason was focused primarily on full life-cycle ecommerce software design, development, testing and deployment along with total solution design for retail marketing with email service providers ExactTarget and Bronto Software. It was during his time as a technical project manager consultant for Weaver Popcorn that Jason was first introduced to and became enamored with the industry.

When he discovered the lack of a retail-focus function within ESPs, Jason says he was pleased to discover that Smarter Remarketer was able to fill that void. He says he believes the company will lead the way in technology development for the entire retail space to follow.

Jason studied economics and philosophy at John Carroll University.

Neeraj Agrawal
Board Member

Neeraj joined Battery Ventures in 2000 and invests in enterprise software/SaaS, technology- enabled services and Internet companies. He was a founding investor in BladeLogic...

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Neeraj Agrawal
Board Member

Neeraj joined Battery Ventures in 2000 and invests in enterprise software/SaaS, technology- enabled services and Internet companies. He was a founding investor in BladeLogic  (NASDAQ: BLOG, acquired by BMC). In addition to BladeLogic, Neeraj’s investments include AppDynamics, Applimation (acquired by Informatica), Bazaarvoice (NASDAQ: BV), Brightree, Chef, Consona (acquired by Vista Equity Partners), Coupa, Glassdoor, Guidewire Software (NASDAQ: GWRE), Internet Brands (acquired by Hellman & Friedman), LifeMed Media, Marketo (NASDAQ: MKTO), Omniture (acquired by Adobe), RealPage (NASDAQ: RP), Sprinklr, Tealium, VSS Monitoring (acquired by Danaher), Wayfair (formerly CSN Stores), and Yesware.

Prior to Battery, Neeraj worked as a product manager at Real Networks, an operating executive at SkyTV, and a management consultant with Booz-Allen. Neeraj holds an engineering degree in Computer Science from Cornell University as well as an MBA with honors from the Harvard Business School. He is a Charter Member of TiE, an active advisor to several local entrepreneurs, and has been named numerous times to the Forbes Midas List, which ranks the top 100 venture capitalists around the world.

Donald Courtney
Board Member

After a 35-year career in retail, Don recently retired as President, eCommerce for Finish Line, Inc. Don served the majority of his 23-year career with Finish Line as CIO and Executive...

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Donald Courtney
Board Member

After a 35-year career in retail, Don recently retired as President, eCommerce for Finish Line, Inc. Don served the majority of his 23-year career with Finish Line as CIO and Executive Vice President of IT and Distribution.  When he started, Finish Line was a privately held, regional retailer doing $56 million in annual sales. Today, it is a publicly traded multi-channel retailer doing $1.2 billion in sales. Under Don’s direction, the IT and logistics operations expanded to accommodate the massive growth of the company.

Don received his undergraduate degree from Anderson University and his MBA from Indiana University.  He is a member of the Retail Information Systems Editorial Advisory Board and recently was awarded the RIS CIO Career Achievement Award.